Entity Presence
Q.01
Who are you?
Google has to know you are a real, legit business. We check brand consistency, schema, outside mentions, and how clear your identity is.
- 0–3Google is not sure you are real
- 4–6Recognized but weak signals
- 7–8Established entity
- 9–10Strong, trusted brand
Low score fixAbout pages, organization schema, credentials, consistent name and address.
Topical Authority
Q.02
What do you know?
Google has to trust you know your field. We check keyword coverage, content depth, and how consistent your expertise reads.
- 0–3Thin or unclear expertise
- 4–6Some authority on some topics
- 7–8Trusted in your niche
- 9–10You own the topic
Low score fixFAQs, guides, how-to content, full service explanations.
Geographic Relevance
Q.03
Where do you matter?
Google has to believe you are trusted in a real place. We check your Google Business Profile, review quality, and service area coverage.
- 0–3No local trust signals
- 4–6Present locally but weak
- 7–8Competitive in your market
- 9–10Local market leader
Low score fixService plus city pages, local schema, real location content.
Reputation
Q.04
Why pick you?
Google has to see you can turn trust into action. We check review quality, case studies, pricing clarity, and conversion signals.
- 0–3No reason to choose you
- 4–6Some proof but weak
- 7–8Credible and trusted
- 9–10The obvious choice
Low score fixReviews, case studies, testimonials, clear pricing.